- Bart Bass - $1.1 BILLION - Real Estate of Bass Industries and Co.
- Eleanor Waldorf Rose - $900 MILLION - Investments, Fashion and Divorce money, inheritance.
- Lily Bass Humphrey - $950 MILLION - Investments, Divorce money and Inheritance.
- Howard Archibald - $400 MILLION before being discovered and bankrupt.
Tough year for the bad boy billionaire, who is locked in a battle for control of Bass Industries with his late-father's business rival Russell Thorpe. Thorpe appeared to be winning, but the many Manhattan real estate insiders acknowledged that Bass ultimately prevailed with investors: "Manipulative, deceptive, arrogant, greedy and shallow. He's a natural." Daytime wardrobe embraces three P's – purple, plaid and preppy. For night, three V's – vest, velvet and Valentino. Featured in the Gossip Girl television series and novels .
Bart Bass- ReassertedEdit
Bart Bass represents Bass Industries a business he built up from a young age. He was successful as a business man - turning his first profit by the age of 22. When he "died", his money was mostly given to his son Chuck, along with the company and the hotel. In the Season 5 finale, Bart Bass took back controlling interest in the company from Chuck and Jack Bass.
Lily Bass Edit
Now on her fifth husband, Lily has made a lot of money through investments and divorce proceedings. Lily is the mother of Eric and Serena and a socialite. She prides herself on the material things but always has had her children's wellbeing at heart. She has made lots of money to put in their trust funds and always makes sure they have what they need. She has been known to make mistakes though, as with Gabriel. Her father was a music producer, her mother's family comes from the Upper East Side and in his will, Bart left Lily a 20% stake in Bass Industries.
Before being discovered for fraud and embezzlement Howard was a con man and made lots of money through banking as well as conning his clients. He bankrupted his family, however his soon to be ex-wife Anne Archibald came from the Vanderbilt family - a rich, socialite family who are one of the richest families in America.
Eleanor Waldorf Rose
Eleanor is a designer, she is a socialite, but in "Blair Waldorf Must Pie" it is implied, she does not want to be a socialite because her daughter is being snobbish about NYU.